Antuit Acquires Majority Stake in Amsterdam-Based YDatalytics

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Extends Big Data & Analytics Services to Leading Companies in Europe

New York, NY – October 18, 2016 – Antuit, a global Big Data and analytics solutions company, today announced the acquisition of a majority stake in YDatalytics, a Dutch provider of supply chain, sales and marketing, and organizational analytics solutions and technology services. The acquisition further solidifies Antuit’s path to global leadership in the analytics industry.

“There is strong demand in Europe for the business-enhancing, analytics-driven solutions that we deliver,” said Neeraj Bhargava, Chairman of Antuit. “Acquiring a high-quality analytics business with top-notch client relationships in Amsterdam better positions us to serve leading companies on the Continent. This will complement the foothold we established in Europe when we set up our London office earlier this year.”

The deal provides YDatalytics with access to Goldman Sachs-backed Antuit’s global capabilities, resources and coverage. “This investment gives us the opportunity to work with multinational companies outside of Europe, while expanding the portfolio of services we can offer to global clients,” said YDatalytics founding partner Walter de Zeeuw.

The two companies have significant synergies, including a focus on analytics solutions for the retail, FMCG and financial services industries, and a philosophy that links financial rewards to the benefits clients realize through their services. They also share expertise in applying strategy consulting and execution capabilities to advanced analytics.

“Many of our clients recognize that the data they have is important, but they just don’t know what to do with it,” explained YDatalytics founding partner Fons Hoogeveen.

“We give clients the insights to empower better decision-making by extracting and using their raw data,” continued YDatalytics founding partner Yogen Singh. “We then educate them on how to use the data in a more sophisticated manner to fully leverage the power of analytics.”

Antuit and YDataytics created a joint management board to manage and expand their operations in Europe.

About Antuit

Antuit is a global analytics company that powers faster, smarter decision-making. Our Decision Engines help clients target, measure and improve mission-critical business metrics and generate tangible ROI.

Our innovative Decision Engines framework features three components:  Our proprietary analytical algorithms enable world-class data scientists and domain experts to unearth the deep insights hidden in data; our well-defined methodologies and tools help clients move from data to decisions in a predictable, scalable manner; and our strategic visualization provides clarity on the business impacts of decisions.

Leading retail, financial services, industrial and CPG brands choose Antuit to solve their most pressing business problems. Founded in 2013 and invested in by Goldman Sachs and Zodius Capital, we have offices in the U.S., U.K, Netherlands, Hong Kong, Singapore, Japan, New Zealand, Australia and India. Visit to learn more.

About YDatalytics

Y Datalytics, an analytics company based in Amsterdam, is one of three businesses held by YGroup, which includes YStrategists and YCapital. YGroup was founded in 2013 by three former partners of a Big Four accounting and consulting firm.

We believe that the power of insights comes from an end-to-end, intelligent approach to data information management. Solid data management capabilities are essential to enable advanced analytics in any organization.

We bring together the right people, processes and technology to create and execute the right data strategy for European clients in the FMCG, automotive, financial services, insurance and retail industries. Our international consultants partner with local client teams on large-scale projects in the Netherlands, France, Sweden, Germany and Italy. Visit to learn more.