Retail and CPG Analytics

Retail and CPG

We help retailers and CPG organisations across the value chain. Our portfolio of services helps organisations to identify, acquire and retain their customers better, market their products & services effectively and make their supply chain more nimble and efficient.

Key Issues and Considerations:

Key offerings:

Sales & Marketing

  • Market Sizing
  • Strategic Segmentation & Customer Insights
  • Promotional Campaign Management & Optimisation
  • Marketing Analytics & Optimisation
  • Customer Loyalty Design & Management
  • Sales Cockpit & Sales Force Effectiveness
  • Sales Incentive Optimisation


  • Pricing Analytics & Optimisation
  • Spend Analytics
  • Procurement Management
  • Forecasting & Planning


  • Supply Chain Analytics
  • Logistics Analytics
  • Inventory Management
  • Procurement & Spend Analytics
  • Assortment Analytics


  • HR Dashboards
  • Employees Sentiment Analytics
  • Employee Productivity/ Balance Scorecard

Social Media Analytics (including Sentiment Analytics)