Retail and CPG
We help retailers and CPG organisations across the value chain. Our portfolio of services helps organisations to identify, acquire and retain their customers better, market their products & services effectively and make their supply chain more nimble and efficient.
Key Issues and Considerations:
Who are my target customers, what, where and why do they buy, and who else looks like them?
What do I offer my customers, through which channels, and how often?
How do I get my customers to buy more products?
How do we become more relevant beyond the transaction?
How do I better plan my inventory based on accurate demand?
Sales & Marketing
- Market Sizing
- Strategic Segmentation & Customer Insights
- Promotional Campaign Management & Optimisation
- Marketing Analytics & Optimisation
- Customer Loyalty Design & Management
- Sales Cockpit & Sales Force Effectiveness
- Sales Incentive Optimisation
- Pricing Analytics & Optimisation
- Spend Analytics
- Procurement Management
- Forecasting & Planning
- Supply Chain Analytics
- Logistics Analytics
- Inventory Management
- Procurement & Spend Analytics
- Assortment Analytics
- HR Dashboards
- Employees Sentiment Analytics
- Employee Productivity/ Balance Scorecard
Social Media Analytics (including Sentiment Analytics)